Small Businesses Plan to
Expand Social Media Use
August 2, 2010
(Rock Hill, SC)
– A recent survey of small businesses, most of them in York County, SC,
by the Mayoros Agency confirms local businesses are
slowly getting on board the social media band wagon.
While personal use of social media sites is now
widespread in the United States, small businesses have
been slower to adopt the medium as a way to promote
their companies. 40% of respondents to The Mayoros
Agency’s social media survey reported their companies
have no social media presence. Respondents not
participating in social media marketing reported a wide
range of reasons, but most commonly cited time
consumption as a leading deterrent. However, among those
using social media marketing, most spent only one to
five hours per month. Small businesses overwhelmingly
agreed they plan to increase their social media presence
in the next year. “Many of these businesses find
the time required to monitor social media is a big road
block because often they have no dedicated marketing
professional and that usually leaves the overly busy
owner as the person responsible,” said Heather Mayoros,
President of the Mayoros Agency. “Business owners
have a couple of options,” said Mayoros, “they can
either assign a trusted employee to manage the company’s
social media presence or another cost effective solution
could be hiring a local advertising agency to monitor
social media accounts for them.”
Small businesses were using a wide mix of social media
platforms and were unsure if any one platform was
outperforming the others in terms of return on investment.
One other interesting finding from the survey is that
promotional messages often cross the personal/business
border on social media platforms, as half of all respondents
reported using personal accounts, often in tandem with
business accounts, to promote their businesses.
